Alex Pratt


Head of Sport and Gaming Division, iGaming Business

Alex has worked for the iGaming Business for almost 10 years originally starting as the advertising manager for iGaming Business magazine. He launched the iGB Affiliate magazine and events as well as the iGaming Businesses information & research offerings, and North American products. In 2011, Alex moved to head up the Sport and Gaming division of the parent company Electric Word PLC which included SportBusiness Group, a publishing and information business for the global business of sport. Alex has focused on bringing the two businesses together and transitioning the business’ Sport brands into a digital, subscription-focused business. In the meantime, he has continued to develop and maximize iGaming Businesses group of products. Prior to this, Alex worked for four years at PE Publishing, a subsidiary company of the Institution of Mechanical Engineers where he was the group advertising manager for a number of membership magazines.