Ginny Shanks

Executive Vice President & Chief Administrative Officer, Pinnacle Entertianment

Ginny Shanks has held senior executive positions for nearly 25 years at the property, division and corporate levels of Caesars Entertainment, where she worked to maximise the value of the firm's key strategic brands including Harrah's, Horseshoe and World Series of Poker. In 2008 Shanks was the first woman to receive the Casino Marketing Lifetime Achievement Award and took on the role of chief marketing officer for Multimedia Games until 2010. She then joined Pinnacle Entertainment in her current role as executive vice president and chief administrative officer, where she is responsible for the company's marketing strategies, database marketing efforts and development of its loyalty programme, as well as overseeing human resources, IT, the Heartland Poker Tour and gaming research and development.